A few days ago i attended a business to business exhibition at the Brighton centre. The keynote speaker (top of the bill) was Doug Richards, successful entrepreneur and one of the panel of dragons in the first series of Dragons Den shown on BBC 2.
His talk was both informative and amusing. One of his early motivators for succeeding in business (after an initial failure) was revenge. When asked about how much of his business decision making was down to intuition as opposed to hard facts and number crunching he revealed that his emotions played a large part in the process. In fact, when considering investing in an entrepreneur’s idea he was more interested in the person than the product.
Earlier in the day a marketing expert reminded us all of the emotional aspect to buying and how the advertisers used peoples emotions to their advantage when selling. I didn’t expect to come away from business seminars thinking about the power of our emotions. However it did remind me of the increasing importance being attached to ‘emotional intelligence’ within the business sector and just how powerful our emotions can be.
One of the most disabling negative emotions is fear/anxiety which prevents many of our clients from achieving their goals. Even though someone with a spider phobia knows, rationally, that a spider won’t hurt them their emotional brain overrides the rational brain and so they scream and run away. The vast majority of smokers know and accept that smoking is harming them but their emotional brain often overrides the rational brain and provides them with a series of excuses for carrying on smoking. It is often the fear of failure and the fear of not being able to cope without nicotine that prevents the smoker from stopping.
To give you an idea as to how strong your emotional intelligence is take this emotional intelligence test. If you want to become more emotionally intelligent and release negative emotions contact the Brighton & Hove Hypnotherapy practice.
